Mompreneurs, Scout Squabble, and Harnessing AI
Can MOMpreneurs have it all?
Millennial moms Sara Mauskopf and Anne Halsall certainly think so. After starting their families while working in the tech industry, both learned that good quality, affordable childcare was more difficult than it needed to be.
Their search for parenting and childcare information led them to leave their (great) tech jobs and found Winnie, a company designed by, for, and around the lives of millennial parents.
Through their work, Mauskopf and Halsall aim to “make parents’ lives easier through technology.” Their company allows parents to use their website or free mobile app to view all of the licensed childcare providers in select markets, filtered by age range, cost, schedule, and available openings, along with parent reviews of those services.
As moms and business owners, Mauskopf and Halsall are showing women everywhere that it’s possible to be both an entrepreneur and a parent.
You can check out their company, Winnie here.
Girl Scouts sue Boy Scouts over name change
The Girl Scouts of the United States of America, which teaches young girls to be entrepreneurs, has filed a trademark infringement lawsuit against the Boy Scouts of America after the program announced that it would be dropping “boy” from its name in 2019. The boys’ group has already begun to welcome older girls.
The lawsuit argues that the Boy Scouts’ decision to recruit girls could erode the Girl Scouts brand and membership numbers. The complaint also states that the name change threatens to “marginalize” Girl Scouts activities and and has already created confusion amongst families, schools, and communities nationwide.
Girl Scouts USA said it would not comment on pending litigation. The Boy Scouts said it was reviewing the lawsuit.
“We applaud every organization that builds character and leadership in children, including the Girl Scouts of the USA, and believe that there is an opportunity for both organizations to serve girls and boys in our communities,” it said in a statement.
Girl Scouts USA has about 2 million members; Boy Scouts has about 1.8 million members — a steep drop from its peak years in the 1970s.
The suit was filed Tuesday in Manhattan’s U.S. District Court.
Source: https://www.entrepreneur.com/article/322926
Harness these 3 AI tools to grow your small business faster
Sure you’ve heard of artificial intelligence (it’s all over the news these days) — but did you know that it can help grow your business faster?
Simply put, AI collects massive amounts of data and distills the answers we need. It works much faster than any human by automating basic tasks and searches to save us valuable time. Naturally, it’s a big hit in the business world.
Below are three top tips to put the magic of AI to work for your business.
Use predictive lead scoring to boost your conversion rates
AI-predictive lead scoring can help sales teams use their time and energy efficiently. By drilling into lead conversion history, AI systems can uncover patterns and factors that that predict success — and rank leads accordingly.
The best part: as new data comes in, the AI system keeps refining its model so lead scores are constantly recalculated in real time.
Utilize AI sales forecasting to make sure you hit your numbers every month
Sales managers love AI sales forecasting because it provides emotion-free data points to balance against their reps’ subjective predictions. It works by analyzing all the data in your customer relationship management system (CRM) to predict which opportunities are the most likely to close.
Having this type of insight can be game-changing — especially for small businesses.
Improve customer satisfaction ratings with AI chatbots
Customer experience should be top of mind for every business owner, but smaller businesses rarely have the ability to keep a full customer service staff on duty 24/7.
That’s where AI chatbots come in.
With built-in intelligence, AI chatbots are great at determining what a customer wants and providing fast, accurate answers.